Overview:
Marketing has emerged as a board-level priority in the fintech sector — no longer a support function, but a core driver of growth, trust, and commercial strategy.
As part of Seamless Middle East 2025, the MENA Fintech Association is proud to host an exclusive session spotlighting the region’s leading marketing executives. “Fintech Boardroom Backstage” offers a unique opportunity to unpack what it truly takes to be an effective CMO in today’s competitive digital finance landscape.
This panel brings together senior voices from high-growth fintechs to explore how brand leadership is shaping business outcomes and influencing the future of financial services.
Panel Focus:
- Elevating the CMO role in fintech boardrooms
- Balancing creativity and data in marketing decision-making
- Building brand trust in regulated markets
- Aligning marketing with commercial and product strategies
- Driving measurable value and cross-functional influence
Event Details:
Date: May 2025 (Exact Date TBC)
Time: As per Seamless Agenda
Location: Stage 4 – The ClickZone
Venue: Dubai World Trade Centre
Part of: Seamless Middle East 2025
Hosted by: MENA Fintech Association
Featured Speakers:
- Milda Kise – Group Head of Marketing, Beehive
- Asmik Akopyan – CMO & Founding Member, myZoi
- Sabile Haiti – Regional Marketing Head, Checkout.com
- Nadia Benaissa – Global Head of Marketing, Paymentology | Board Member, MENA Fintech Association
Why Attend?
Whether you are a marketing leader, founder, investor, or ecosystem partner, this session provides a behind-the-scenes look into how today’s top CMOs are delivering impact — and what the next generation of fintech marketing will demand.
Join the conversation that’s defining the strategic edge of marketing in financial services.
