MENA Fintech Association

UAE and Saudi Consumers Lead in AI Adoption and Social Commerce

Deloitte’s Digital Consumer Trends 2025 report provides insights into how consumers in the UAE and Saudi Arabia (KSA) engage with digital technology, media, and connectivity. The study surveyed 2,000 consumers aged 18–50 across both markets, highlighting rapid adoption of generative AI, the dominance of smartphones, growing interest in connected devices, and the rise of social […]

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Deloitte and Google Cloud Strengthen Cybersecurity Focus in Middle East

Deloitte Middle East and Google Cloud have announced an expansion of their regional partnership. Under the new agreement, Deloitte will resell and provide services related to Google Cloud solutions, with a focus on digital transformation and cybersecurity enhancement in the UAE and the wider Middle East. Tariq Ajmal, Cyber Leader at Deloitte Middle East, said: […]

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