MENA Fintech Association

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    MFTA Released The First Volume Of SHIFT Titled ‘Cashless Enablement’

    Payments have been the heart of fintech and they still continue to hold its position as a key accelerator in the global world of Fintech. Middle East and North Africa collectively as a region have demonstrated the tremendous opportunity it holds, but with these opportunities come the regional dynamics which makes this part of the world more unique and demand a curated approach. 

    This vibrant region with rich cultural diversity not just benefits from a young population and high adoption rates of newer customer experiences and technologies, but also with a progressive infrastructure and governments that have shown resilience and their trust in a connected future.

     This 5-report series on Payments is a product of the Payments Working Group of the MENA FinTech Association called “SHIFT”. The report series has profited from the insights of many regional and international experts. This year the focus is on landscaping, cross-border, issuance, stored value and digital KYC. 

    Our aim was to establish a payments guidebook for the industry, by the industry to understand the market not just with macro indicators but with an on-ground understanding of how this unique market full of opportunities should be approached. 

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