Walletii by Ooredoo named Oman’s most trusted fintech brand 2025
MUSCAT, OMAN – January 25, 2025 – Ooredoo Fintech announced that walletii by Ooredoo has won Oman’s Most Trusted Brand 2025 in the Fintech category from Apex Media. Public voting selected the digital wallet in this newly introduced category, signaling strong consumer trust since its December 2024 launch in Oman. The award reinforces walletii’s role in driving cashless digital transformation across the Sultanate.
Announcement specifics
Launched in Muscat in December 2024 as Ooredoo’s first walletii market, the app enables bill payments, money transfers, merchant payments, and international remittances to over 200 countries. Transaction volumes remain undisclosed. The platform operates as a regulated digital financial service under Ooredoo Fintech, a subsidiary of Ooredoo Group focused on financial inclusion.
Stakeholder perspective
“This recognition reflects the trust customers have placed in walletii in a very short time. Oman was the first market where we launched the walletii brand, and we look forward to taking this success to the wider region. Our focus remains on delivering secure, simple, and practical financial services that support everyday use for consumers and businesses alike.”
— Mirko Giacco, CEO at Ooredoo Fintech
Why it matters: The statement underscores rapid customer adoption within weeks of launch and signals expansion potential across the MENA region.
Industry context
The debut of the Fintech category in Apex Media’s Most Trusted Brand awards reflects Oman’s rising digital finance adoption and the maturation of the Sultanate’s cashless economy. Telco-backed digital wallets are emerging as key drivers of financial inclusion across the Gulf, leveraging existing mobile subscriber bases to onboard unbanked and underbanked populations.
The win bolsters Oman’s fintech ecosystem amid broader MENA momentum toward digital payments infrastructure. While no immediate expansion to regional hubs such as Riyadh or Dubai has been disclosed for walletii, Ooredoo Fintech’s stated regional ambitions position the platform for potential cross-border deployment in markets where Ooredoo Group maintains telecommunications operations.
Conclusion
Ooredoo Fintech plans a wider MENA rollout of walletii to deliver secure financial services and advance regional digital access, building on the trust established in its inaugural Omani market.
Sources: Zawya, Ooredoo Fintech, walletii
