Kettal and Atelio open first Middle East showroom in Dubai
DUBAI, UAE – January 26, 2026 — Kettal and Atelio announced the opening of Kettal’s first Middle East showroom on Jumeirah Street in Dubai. The 815-square-meter flagship will serve architects, designers, and clients seeking indoor-outdoor living solutions, strengthening Dubai’s position as a global design center.
Announcement specifics
The showroom is located at Jumeirah Third, 352-964, Dubai, spanning 815 square meters. UAE-based designer Kevin McLachlan of NOMADK Studio designed the space, featuring a porcelain veil façade, elongated skylight, sculptural staircase clad in Mutina “Chamotte” ceramics by Patricia Urquiola, custom enamelled screens, garden entry, and rooftop terrace.
The flagship showcases collections including Tilos by Antonio Citterio, Kari by Konstantin Grcic, Loden by Dino Gavina, Passage by Ronan Bouroullec, Insula by Patricia Urquiola, Anda by Gonzalo & Miguel Milá, and Soga Rugs by Vincent Van Duysen. The opening marks Kettal’s eighth global showroom.
Stakeholder Perspective A:
“Opening in Dubai marks an important milestone in our journey. Dubai has fast become one of the most dynamic design centres in the world, making this the right moment and the right location for Kettal to establish a permanent presence in the region. Our first Middle East showroom delivered together with Atelio allows us to engage directly with this community and respond to new ways of living across multiple environments.”
— Alex Alorda, CEO at Kettal
Why it matters: The statement reflects Kettal’s strategic expansion into MENA markets, targeting the region’s growing demand for premium design solutions.
Stakeholder Perspective B:
“Opening the first Kettal monobrand store in the UAE is a statement of intent, to support the region’s design ecosystem and to offer clients an immersive experience with one of the world’s most distinctive furniture brands. Here, design, quality and innovation come together to redefine outdoor living and the spaces we shape.”
— Ruggero Ottogalli, CEO at Atelio
Why it matters: Atelio reinforces its portfolio strategy of curating luxury monobrand stores across UAE and Saudi Arabia.
Industry context
Kettal, founded in 1966 in Barcelona, operates in over 80 countries with focus on sustainable, innovative furniture for residential, hospitality, and workspaces. Atelio, part of the Vivium family office founded in 2017, curates brands like Cassina and Rimadesio across UAE and Saudi Arabia.
The showroom blends Mediterranean heritage with Gulf urbanism, positioning Dubai as a MENA design hub amid growing hospitality and real estate demands.
Conclusion
Kettal’s Dubai entry signals accelerated global brand penetration in MENA, fostering innovation in outdoor living and design ecosystems as the region’s luxury furniture market expands.
Sources: Zawya, Khaleej Times, Commercial Interior Design, Atelio Spaces
