Keturah Releases Broker Survey Revealing Developer Credibility as Primary Driver in Dubai Luxury Real Estate
Dubai, UAE – January 25, 2026 — Keturah announced results from a survey of 1,100 brokers across 150 agencies, revealing that developer reputation and delivery track record influence 36% of luxury real estate transactions in Dubai, surpassing master planning considerations (24%) and pricing (20%). The survey data indicates market maturation, with end-users representing 45% of buyers and long-term investors comprising 40%.
Announcement Specifics
The survey identified data accuracy as the driving factor in 42% of broker decisions, with DXBinteract serving as the primary information source for 57% of respondents. Dubai’s market appeal stems from regulatory confidence (15%), infrastructure development (15%), construction quality (13%), and planned communities (13%). Luxury buyers prioritize space and privacy (21% each), alongside wellness amenities and natural surroundings (19% each).
Pre-purchase concerns center on delivery timelines (40%), resale liquidity (20%), developer financial strength (15%), and maintenance considerations (15%). Among surveyed brokers, 38% view inventory growth positively, while 31% anticipate only proven developers will sustain market success.
Keturah Reserve, a AED 5.7 billion bio-living development in Mohammed Bin Rashid City’s Meydan District 7, aligns with the survey’s findings on buyer preferences for master-planned, wellness-focused communities.
Stakeholder Perspective
“The survey provides a clear indication of how the profile of investors in Dubai luxury real estate has evolved as the market has matured.”
— Talal M. Al Gaddah, CEO and Founder at Keturah
Why it matters: This statement underscores the transition from speculative investment patterns to fundamental-driven decision-making in Dubai’s luxury segment.
“Buyers want proven track records, not promises. They’re conducting serious due diligence on delivery capability and financial strength. What we’re seeing is sophisticated capital making long-term commitments based on verified fundamentals rather than speculative narratives.”
— Talal M. Al Gaddah, CEO and Founder at Keturah
Why it matters: The emphasis on due diligence highlights elevated risk assessment standards among high-net-worth investors in the current market cycle.
Industry Context
Dubai’s luxury real estate sector continues to attract global capital through transparent regulatory frameworks and advanced infrastructure. The shift toward end-user demand signals a residential stability trend over short-term speculation, supported by the UAE’s expanding residency programs and quality-of-life initiatives.
Established developers with verified delivery histories gain competitive advantages as buyer sophistication increases. The positive reception of inventory expansion among brokers suggests market capacity for growth, contingent upon developer credibility and project execution capability.
Conclusion
The survey findings position developers with proven track records to capture demand in Dubai’s evolving luxury market, with sustained emphasis on delivery capability expected as inventory continues to expand throughout 2026.
Sources: Zawya
