CINET wins silver at 2025 MEPRA Awards for ESG campaign
Kuwait, Kuwait – January 25, 2026 — Kuwait Credit Information Network Company (CINET) won the Silver Award for Best Environmental, Social, and Governance (ESG) Campaign at the 2025 MEPRA Awards for its “Mr. Score” video commercial and awareness initiative. The campaign simplifies credit concepts to boost financial literacy and responsible borrowing, aligning with the Central Bank of Kuwait’s “Diraya” program. CINET serves as Kuwait’s sole credit information provider.
The “Mr. Score” campaign demystifies credit scores, borrowing habits, and financial decisions for the public through video content and educational materials. The initiative coincided with CINET incorporating Buy Now, Pay Later (BNPL) transactions into credit reports in 2025, enhancing transparency for consumers and lenders. Specific transaction volumes were not disclosed. The MEPRA Awards recognized the campaign among 700-plus entries across 55 categories.
“This recognition reflects CINET’s firm belief that credit awareness is a shared social responsibility. Through initiatives such as the ‘Mr. Score’ campaign, we strive to empower individuals with clear and accessible information that supports responsible financial behavior and long-term financial stability. These efforts are fully aligned with the Central Bank of Kuwait’s ‘Diraya’ campaign, as part of our active role in strengthening financial literacy and building trust within the credit ecosystem”
— Mrs. Alia Bader Al-Humaidhi, Chairperson at CINET
Why it matters: The statement underscores CINET’s alignment with regulatory goals, vital for building credit ecosystem trust in Kuwait’s evolving financial services landscape.
Industry Context
In MENA fintech, credit bureaus like CINET drive financial inclusion amid rising digital payments and alternative credit products. The integration of BNPL transactions into formal credit reporting represents a critical infrastructure development for the region, where digital payment adoption continues to accelerate across Gulf Cooperation Council markets. MEPRA Awards serve as a key regional PR benchmark, honoring communications excellence across the Middle East.
For Kuwait specifically, the award bolsters sector resilience by promoting ESG-aligned literacy initiatives that support the Central Bank’s broader financial inclusion objectives. Purpose-driven communications in financial services strengthen consumer confidence and regulatory alignment.
Conclusion
CINET’s award positions the company to expand financial education initiatives, fostering sustainable credit practices in Kuwait’s evolving credit ecosystem.
Sources: Zawya, TradingView, Telum Media, MEPRA, LinkedIn
