Ventum Tech and Emergent Partner to Deliver AI-Powered Media Production Solutions Across the GCC
DOHA, Qatar – January 26, 2026 – Ventum Tech and Emergent announced a strategic partnership to deliver AI-enhanced media production solutions across the GCC and Middle East. The deal positions Ventum as Emergent’s integration and distribution partner, targeting broadcasters, government institutions, and enterprises with solutions including Pulsar VS for real-time virtual environments and Nova GFX for AI-driven graphics.
Partnership Details
The partnership activates immediately, with joint commercial and technical initiatives underway. Ventum will deploy solutions via its Experience Center in Doha, Qatar, offering demonstrations, proof-of-concepts, training, and enablement. Scope covers broadcast graphics, virtual production environments, and real-time rendering workflows to modernize content creation, boost efficiency, and enhance audience engagement. Transaction volumes and specific timelines beyond immediate activation were not disclosed.
Stakeholder Perspective A
“The Middle East is rapidly advancing toward sophisticated, real-time, and data-driven content experiences. This partnership reflects our commitment to introducing transformative technologies that redefine how content is created and consumed. Emergent’s platform offers our clients unprecedented speed, efficiency, and creative flexibility, and we are proud to make these capabilities accessible to the region through our Experience Center in Doha.”
— Tarek Mrad, Managing Partner at Ventum Tech
Why it matters: The statement underscores Ventum’s positioning of Doha as a strategic GCC hub for AI adoption in media technology.
Stakeholder Perspective B
“The Middle East is among the most dynamic global markets for media technology, with an exceptional appetite for innovation and operational efficiency. Success in this region requires a partner with deep local insight and the technical expertise to deploy complex, turnkey solutions. Ventum Tech’s reputation for excellence and its strong regional footprint make it the ideal partner to drive our commercial growth and support clients in their AI transformation journey.”
— David Jorba, Chief Business Officer and Partner at Emergent
Why it matters: Jorba’s comment highlights Emergent’s reliance on Ventum’s local expertise for GCC market expansion.
Industry Context
The Middle East is accelerating investments in next-generation media, broadcast, and immersive technologies amid surging demand for cost-efficient production. GCC markets prioritize innovation, positioning broadcasters and enterprises for scalable, data-driven content workflows. The partnership elevates the region’s media sector by enabling faster production workflows without quality loss and fostering AI leadership in dynamic markets like Qatar, while supporting broader regional ambitions in Riyadh, Dubai, and Abu Dhabi to modernize content creation infrastructure.
Outlook
This partnership establishes a foundation for AI-driven media transformation across the GCC, with Doha serving as the primary deployment hub. Accelerated adoption among broadcasters and government institutions is expected to redefine regional content innovation capabilities.
Sources: Zawya Press Release
