Zinox El Zenouki targets 30% production boost to 1 million stainless steel cookware pieces in 2026
CAIRO, Egypt – January 25, 2026 — Zinox El Zenouki announced a 30% increase in stainless steel cookware output to 1 million pieces in 2026, up from 700,000 pieces in 2025. The expansion will improve efficiency, quality, and market reach through digital upgrades and e-commerce growth following strong 2025 sales amid Egypt’s shifting consumer needs.
Announcement specifics
The production plan includes digitizing factory operations, enhancing tracking systems, launching new models, and training staff to cut waste and meet demand. Products manufactured under the Zinox El Zenouki and Master brands compete with imports through quality and price positioning, supplying major Egyptian retail chains nationwide. The company will expand e-commerce sales channels and increase its geographical footprint across the domestic market while accelerating digital transformation initiatives.
Leadership perspective
“the targeted growth comes as part of a comprehensive development plan currently underway, focusing on several key pillars, including expanding e-commerce sales channels, increasing the geographical footprint of products across the domestic market, and accelerating the pace of digital transformation within the company.”
— Mahmoud El Zenouki, CEO at Zinox El Zenouki
Why it matters: The statement signals tech adoption in traditional manufacturing as a competitive strategy for local producers.
El Zenouki added on the broader economic impact:
“Strengthening local manufacturing… represents a genuine opportunity to reduce imports and support national industry.”
— Mahmoud El Zenouki, CEO at Zinox El Zenouki
Why it matters: The initiative highlights import substitution potential in Egypt’s retail sector.
Industry context
Egypt’s cookware market has shown increasing preference for local alternatives amid economic pressures on import-dependent retail channels. El Zenouki Group, established in 1964, uses global technologies for cookware production with primary focus on Egypt while exploring regional expansion opportunities. The shift toward domestic manufacturing creates opportunities for established firms like Zinox to capture market share from imported products, particularly in the stainless steel cookware segment where quality and price competitiveness drive purchasing decisions across major retail chains.
Outlook
Zinox El Zenouki’s 2026 production target strengthens Egypt’s manufacturing base, creates jobs, and reduces import dependence. The digital transformation focus signals the company’s next steps for scalable growth in the regional cookware market.
Sources: Zawya, Zinox El Zenouki, El Zenouki Group
