SalamAir and Arcube Launch eSIM and e-Visa Services to Streamline Travel
Muscat, Oman – March 19, 2026 — SalamAir announced a strategic partnership with Arcube to launch eSIM and e-Visa services integrated into its digital booking platforms. The deal enables passengers to manage connectivity and travel documentation seamlessly across SalamAir’s 38 destinations. The partnership positions the Omani low-cost carrier to expand ancillary revenue streams while enhancing the digital travel experience.
Announcement Specifics
Oman’s low-cost carrier SalamAir partnered with UK-based travel-tech firm Arcube to offer eSIM services featuring over 5,000 data packages across 213+ countries and territories, allowing instant activation without physical SIMs or roaming fees. The e-Visa platform supports up to 198 nationalities for SalamAir’s major destinations, featuring AI-guided applications, real-time tracking, and dynamic eligibility checks. The services are now available through SalamAir’s digital booking channels.
Stakeholder Perspectives
“At SalamAir, we continue to look beyond the flight to deliver greater value across the entire travel journey. The introduction of our eSIM and e-Visa services is in line with removing common travel challenges for our passengers. Through our partnership with Arcube, we are expanding our offering with practical, easy-to-use solutions that support smarter travel choices and embrace our ‘Travel Your Way’ proposition.”
— Steven Allen, Chief Commercial Officer at SalamAir
Why it matters: This underscores SalamAir’s strategic shift toward holistic travel solutions, differentiating it in the competitive low-cost carrier market.
“Arcube is proud to be an official ancillary partner for SalamAir, one of the fastest growing airlines in the region. Through a seamless eSIM and e-Visa integration, we are helping SalamAir to boost ancillary revenue while delivering a more personalised, frictionless experience for their passengers. For SalamAir, we are also set to roll out a comprehensive suite of ancillary products as we progress the partnership, transforming the digital retail experience for passengers while driving significant revenue growth.”
— Prithveesh Reddy, CEO at Arcube
Why it matters: This highlights the revenue potential through ancillary products, critical for low-cost carrier profitability models.
Industry Context
Airlines globally are pivoting to ancillary revenues, which now account for a significant portion of income for low-cost carriers. Arcube’s platform, already partnered with Etihad Airways, enables rapid deployment of 16+ products via single integration. This digital shift addresses post-pandemic demands for contactless, efficient travel technology.
In MENA, where SalamAir operates from Muscat to destinations across the Middle East, Africa, and Asia, this partnership bolsters Oman’s tourism ambitions. With planned fleet expansion to 25 aircraft by 2028, easier eSIM and e-Visa access facilitates growth in leisure and business travel to destinations including the UAE, India, and Turkey.
Conclusion
This partnership positions SalamAir for ancillary revenue growth and superior passenger experience, with plans for additional products signaling deeper integration and regional expansion in the competitive Gulf aviation market.
Sources: Zawya, SalamAir Press, Arcube eSIM & e-Visa, SalamAir Network, Arcube
