Jeeny and Al Rajhi Bank Launch Saudi Arabia’s First Fully Integrated Ride-Hailing Loyalty Ecosystem
RIYADH, SAUDI ARABIA – February 9, 2026 – Jeeny and Al Rajhi Bank announced the launch of Saudi Arabia’s first fully integrated ride-hailing loyalty ecosystem, embedding the bank’s Mokafaa rewards program directly into the Jeeny app. The partnership enables seamless Earn & Burn rewards across the Kingdom, positioning Jeeny as the first ride-hailing platform in Saudi Arabia to offer such integration.
Overview
This launch underscores the convergence of fintech and mobility services across MENA, as traditional financial institutions and mobility platforms create mutually reinforcing ecosystems that address consumer demand for value while fostering long-term user retention.
Announcement Specifics
Users earn 4 Mokafaa points for every SR1 spent on Jeeny rides, regardless of payment method. Points can be redeemed directly to top up the Jeeny Wallet for future rides. The kingdom-wide rollout includes in-app guidance for account linking and rewards activation. Rewards accrue within 24 hours after customers link their accounts. No transaction volumes or specific geographic hubs beyond nationwide availability were disclosed.
The integration transforms daily mobility into cost-saving opportunities without requiring users to alter payment habits. Customers gain sustainable savings on transportation through a system that turns routine rides into loyalty-driven value.
Industry Context
This launch underscores the convergence of fintech and mobility services across MENA. Banks are increasingly leveraging loyalty programs to boost engagement in high-frequency consumer services like ride-hailing, particularly as Saudi Arabia accelerates its push for digital mobility solutions aligned with Vision 2030 objectives.
Al Rajhi Bank’s Mokafaa program expands its reach through this partnership, tapping into Jeeny’s user base to drive loyalty program participation. For Jeeny, the integration strengthens competitive positioning in Saudi Arabia’s growing ride-hailing market by adding a differentiated value layer that encourages repeat usage.
The initiative demonstrates how traditional financial institutions and mobility platforms can create mutually reinforcing ecosystems. By embedding rewards into everyday transactions, the partnership addresses consumer demand for value while fostering long-term user retention across both platforms.
Forward Outlook
The partnership is expected to drive ecosystem growth in Saudi Arabia’s digital economy by making loyalty rewards accessible within high-frequency mobility services. As the integration scales nationwide, it may establish a template for similar fintech-mobility collaborations across the broader MENA region, where digital transformation initiatives continue to accelerate.
Sources: Zawya, Saudi Gazette, Al Rajhi Bank
