GivTrade and LaLiga Launch Regional Brand Campaign for Enhanced MENA Market Visibility
DUBAI, UAE – January 26, 2026 – GivTrade and LaLiga announced a regional brand campaign to drive enhanced market visibility across MENA. The initiative activates placements on LaLiga’s MENA broadcast feed during high-profile matches featuring Real Madrid, FC Barcelona, and Atlético Madrid. The campaign follows GivTrade’s recent UAE Securities and Commodities Authority (SCA) Category 5 license approval.
Announcement Specifics
The campaign targets audiences across the Middle East and North Africa via LaLiga’s broadcast feed, focusing on the UAE and broader GCC regions. No specific timeline or transaction volumes were disclosed. GivTrade operates as a multi-asset brokerage offering CFDs on forex, metals, and indices via MetaTrader 5.
Stakeholder Perspectives
“Collaborating with LaLiga allows us to engage with a broad regional audience through one of the world’s most established sporting platforms.”
— Hassan Fawaz, Chairman & Founder at GivTrade
Why it matters: This positions the Dubai-based brokerage alongside premium sports branding to build trader trust in competitive MENA markets.
“Matchday is where attention, emotion, and real-time decision-making collide and this collaboration allows us to show up in those moments in a game with which we share the same level of energy.”
— Hassan Fawaz, Chairman & Founder at GivTrade
Why it matters: The strategic alignment between trading intensity and football excitement supports client acquisition amid MENA’s retail trading boom.
Industry Context
In the brokerage sector, firms increasingly partner with sports properties for credibility amid MENA’s expanding retail trading landscape. GivTrade joins peers leveraging LaLiga’s strong regional viewership to establish brand presence. The Dubai-based firm holds UAE regulation through its Category 5 license for arrangement and advice activities, positioning it within the region’s regulatory framework alongside recent licensees in the market.
The campaign reinforces GivTrade’s UAE hub presence, targeting sustained GCC engagement where football drives significant brand affinity and consumer attention.
Conclusion
The partnership supports GivTrade’s long-term visibility and credibility goals in the Middle East, central to its growth strategy in the region’s competitive brokerage landscape.
Sources: Zawya, GivTrade, Finance Magnates, Zawya
