Badge secures $17.1 million led by TTV Capital to turn digital wallets into brand interfaces
SAN FRANCISCO, February 20, 2026 — Badge announced $17.1 million in funding to scale its platform enabling businesses to use digital wallets as direct customer interfaces. The round comprises a $13.8 million Series A led by TTV Capital and a $3.3 million seed investment. The capital will fuel go-to-market efforts, product development, and partnerships as consumers increasingly abandon physical wallets for mobile payments.
Announcement Specifics
Badge’s platform allows brands to issue loyalty cards, membership passes, gift cards, and tickets directly into Apple and Google Wallets. Businesses can update content in real-time with data, images, links, and notifications while measuring performance metrics. The no-code infrastructure supports dynamic pass issuance, enabling brands to embed experiences directly into users’ phones and track redemption analytics.
Stakeholder Perspectives
“More people are leaving their physical wallets at home and relying entirely on their phones to transact. That shift creates an opportunity for businesses to use digital wallets as a direct connection point with customers. Badge is the infrastructure that lets companies operate that interface at scale.”
— Eric Senn, Co-founder and CEO at Badge
Why it matters: This positions Badge as critical infrastructure for brands capitalizing on the mobile-only payments trend, offering scalable engagement tools that replace traditional CRM approaches.
“Badge enables brands to operate wallet experiences that are real-time, measurable and built for scale. We’re proud to support the team as they help define how businesses engage and grow with customers through this surface.”
— Lynne Laube, Venture Partner at TTV Capital
Why it matters: Investor validation from a fintech-focused firm underscores Badge’s potential to redefine customer interaction channels and loyalty program delivery mechanisms.
Industry Context
Digital wallets are surging as primary transaction tools globally, disrupting traditional loyalty programs by embedding brand experiences directly in mobile operating systems. Early adopters report higher transaction values via wallet redemptions compared to physical card usage. Badge competes in a crowded wallet infrastructure market by emphasizing real-time content updates and performance analytics, differentiating from static pass solutions. The platform targets brands seeking to boost retention and sales in phone-first commerce environments where physical cards face declining usage.
Conclusion
Badge plans to leverage the funding for rapid expansion and strategic partnerships, positioning itself to shape how businesses harness digital wallets for customer growth and engagement. No transaction volumes, regional deployment plans, or MENA market expansion were disclosed.
