{"id":7494,"date":"2024-11-21T18:25:53","date_gmt":"2024-11-21T18:25:53","guid":{"rendered":"http:\/\/mena-fintech.org\/demo\/?p=7494"},"modified":"2024-11-24T18:16:32","modified_gmt":"2024-11-24T18:16:32","slug":"building-brands-that-drive-growth-key-takeaways-from-mftas-deep-dive","status":"publish","type":"post","link":"http:\/\/mena-fintech.org\/demo\/building-brands-that-drive-growth-key-takeaways-from-mftas-deep-dive\/","title":{"rendered":"Building Brands That Drive Growth: Key Takeaways from MFTA\u2019s Deep Dive"},"content":{"rendered":"
Building Brands That Drive Growth: Key Takeaways from MFTA\u2019s Latest Session<\/span><\/h5>\n

In today\u2019s fast-paced, ever-evolving fintech landscape, businesses can no longer afford to think of branding as an afterthought. That was the central message of the latest MFTA Bridge Deep Dive session. The insightful session led by <\/span>Adam Hewlett<\/b>, Manager at Rival, offered practical advice for building strong, impactful brands that fuel business growth.<\/span><\/p>\n

Rival is a marketing consultancy known for building challenger brands, strategies, and capabilities that transform industries. They combine the analytical expertise of a consulting firm with the hands-on execution of an agency, helping growth leaders across Fortune 500 companies and scale-ups with brand development, go-to-market strategy, and capability building.<\/span><\/p>\n

For those who couldn\u2019t make it, here\u2019s a breakdown of what you missed, and why it matters for your business.<\/span><\/p>\n

Why Brand is More Than Just a Logo?<\/span><\/h5>\n

Adam Hewlett kicked off the session with a bold statement: <\/span>Brand is what bridges your product\u2019s value to the needs of your market<\/i><\/b>.<\/b> Many businesses treat branding as something to focus on after developing the product. But in reality, branding should be a core component of your growth strategy, right from the beginning.<\/span><\/p>\n

Hewlett emphasized that when done correctly, brand building has the power to deliver incremental revenue and drive real business results.<\/span><\/p>\n

“Everything we do needs to lead to incremental revenue. It\u2019s not just about looking good, it\u2019s about communicating your unique value in a way that resonates with both B2B and B2C markets.\u201d<\/b><\/p>\n

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The Brand Building Framework You Need!<\/span><\/h5>\n

One of the most valuable takeaways from the session was <\/span>Rival\u2019s<\/b> brand-building framework. Hewlett broke it down into key components that fintech companies should focus on:<\/span><\/p>\n